Anja Tufina

I still remember the day I got my first Crème de la Mer moisturising cream 7 years ago. It was a winter day after having finished the exam season and my face needed lots of help after days of not sleeping and several Red Bulls to keep me going. After every exam season, I used to make resolutions for the new semester which I used to follow the same way we all follow New Year’s resolutions, meaning they were forgotten after the first week of making them. That year one of my resolutions was to start a skin regimen that would keep my skin hydrated. I was getting old, think of it as the drama of a 23-year-old that has seen the first imaginary wrinkle and it was time to take action. And action I took by entering La Rinascente in Milan and coming out with the cream that was going to be my go-to beauty secret ever since.

In the more recent years, I’ve starting exploring also the new range of products that have originated from the original  formula, first trying the La Mer The Moisturizing Soft Cream a lighter texture with the same concentration of Miracle Broth and the La Mer The Reparative Body Lotion that makes for a complete skin treatment head to toe.

Out in October, the new addition to my beauty regimen is the La Mer The Renewal Oil, an anti-aging product that can be applied everywhere from the face to soften fine lines, used on the body for extra moisturizing effect, applied to nails for nourishing and also on the hair as an anti-frizz. I love myself an oil formula, especially this one that is so lightweight that can be easily added to every face cream for a boost of hydration. The versatility of The Renewal Oil hasn’t made me feel like it is an extra step to my skincare routine, so much that it has been in my bag for months used as a secret weapon to a revitalized and glowy skin.